When news broke one morning in January that Univision, the largest Spanish-language TV network in the world, had acquired a majority stake in The Onion, many who glanced at the headline assumed it was just another of the popular website's satirical essays. But anyone who had been paying attention to what Univision Communications Inc. (UCI) had been doing over the past two years knew the news was no joke. Since launching the English-language TV network and website Fusion in 2013 as a joint venture with Disney ABC, Univision has moved beyond its traditional Spanish-speaking core audience, aggressively courting millennials of all cultures and ethnicities. In April, Univision bought out Disney's...
↧
Trending Articles
More Pages to Explore .....